A buyer's agent who works for you, not the masses.
Investing in property doesn’t have to be complicated. I help serious investors find high-growth residential properties and make informed, data-backed decisions—without the guesswork.
Backed by Real Data
No Obligation Free Consultation
No Fluff. Just the Right Strategy
What I do
Expert property advisory, backed by data.
Investing in property isn’t just about picking a location and hoping for the best. It’s about strategy, market insights, and securing the right property at the right price. At Equity Forge, I take a hands-on, data-driven approach to help you build a strong, high-performing portfolio.
Meet Michael
Forging strong investments, driven by experience.
Hi, I’m Michael - a licensed real estate agent, husband, dog dad, and passionate property investor. Before deciding to pursue my passion in real-estate, I spent 12 years in the construction industry, where I gained a deep understanding and saw first hand how properties are built, the risks buyers face, some common mistakes they make, and what truly makes a property a solid investment. That experience shaped how I approach property investing today—focusing on established properties in high-growth areas, rather than speculative, off-the-plan deals that benefit developers more than investors.
Equity Forge Property Advisory was born out of a strong desire to help investors cut through the noise and make informed, smarter property decisions. The industry is flooded with conflicting advice and biased sales tactics, and without the right guidance, it’s easy to take a path that costs time and money to recover from, which is exactly what happened to me. I followed the wrong advice early on, made costly mistakes, and learned how important it is to have the right strategy and correct information from the start.
My approach is simple: no fluff, no BS—just strategic, data-driven property advice tailored to your investment goals. I work one-on-one with my clients, helping them secure established properties in high-growth locations that actually perform. I am not a high-volume agency that churns through deals. I focus on building lasting relationships and delivering real results by making smart, well researched decisions.
If you’re serious about building long-term wealth through property, let’s have a chat.
Why I’m Different
Smart, strategic investing without the sales pitch.
Not all property investment advisors are created equal. I’m not here to push generic strategies or one-size-fits-all deals. Instead, I take a sharp, data-driven approach tailored to your goals, helping you make informed, strategic decisions that actually pay off. Whether you're a first-time investor or expanding your portfolio, I cut through the noise, so you can invest with confidence.
Investor Focused
I specialise in investment properties, not emotional purchases. Every decision is driven by data, ensuring long-term wealth-building, not impulse-driven buys.
No Hype, Just Results
I don’t push off-the-plan developments or house-and-land packages. I focus on established properties in high-growth areas with strong fundamentals that deliver real returns.
One-on-One Expertise
No handovers, no middlemen—just direct access to me. Every step of your property journey is handled personally, ensuring clear strategy and seamless execution.
Always Learning
Markets shift, and so do smart investors. I stay ahead by analysing trends, refining strategies, and adapting to ensure you always get the best investment insights.
Investing Alongside You
I don’t just advise—I invest using the same strategies I recommend. Every decision is backed by experience, real-world data, and a long-term vision for success.
Efficiency, Not Pitches
No wasted time, no fluff. I focus only on quality opportunities that align with your investment goals—starting with a quick, no-obligation chat to see if I can help.
My process
How we help you invest smarter.
Smart property investment doesn’t happen by chance—it’s the result of a clear strategy, market knowledge, and the right opportunities. I’ve refined my process to take the guesswork out of investing, giving you a structured, step-by-step approach that delivers real results. Here’s how I make it happen.
Start Your Investment JourneyA relaxed, no-obligation chat to get clear on your goals, budget, and investment strategy. This is where I figure out if we’re a good fit and set the foundation for smart decision-making.
Once we’ve defined your investment goals, I get straight to work. Using market insights and off-market connections, I will search for properties that fit your criteria. Each option comes with a detailed analysis so you can make informed, confident investment decisions.
No nasty surprises here. I coordinate building and pest inspections, work with conveyancers, and run a full market appraisal to make sure the numbers stack up and the property is a solid investment.
When it's time to buy, I handle the negotiations to get you the best possible deal. I will keep you in the loop while making the process smooth, stress-free, and designed for success.
My job doesn’t stop at settlement. I connect you with trusted property managers, quantity surveyors, and other key experts to help you maximise returns and set you up for long-term success.
Frequently Asked Questions
Your questions, answered.
Investing in property comes with a lot of moving parts, and it’s natural to have questions. I believe in full transparency—no vague answers, no sales tactics, just straight-up facts to help you make the right decisions. Whether you're wondering about market conditions, the best investment strategies, or how I do things differently, I’ve got you covered. Still have questions?
Check out our FAQWhat Does a Buyer’s Agent Actually Do?
A Buyer’s Agent is your personal property strategist. Unlike a sales agent who works for the seller, I work exclusively for you—the buyer. I source high-quality properties both on and off-market, crunch the numbers, assess risks, and handle negotiations to get you the best possible deal. From due diligence to settlement, I take care of every detail, so you can invest with confidence.
How Is a Buyer’s Agent Different from a Sales Agent?
Think of a sales agent as the seller’s secret weapon—they’re legally bound to get the highest price for their client. A Buyer’s Agent is the counterbalance, working solely for you to secure the best property at the best price. My job is to protect your interests, cut through the sales pitch, and make sure you don’t overpay.
Why Not Just Go Directly to a Sales Agent?
Sales agents don’t charge buyers a fee, but that’s because their job is to get the highest price for the seller—not to find you the best deal. Plus, they’ll only show you their own listings, whether or not they’re the right fit. That could mean missing out on better opportunities or overpaying for a property that won’t deliver the returns you need.
Is Hiring a Buyer’s Agent Worth It?
That depends—do you have the time, knowledge, and industry connections to identify the best growth suburbs, source the right properties, conduct due diligence, and negotiate like a pro? A great Buyer’s Agent does all of this and more, helping investors make smart, data-driven decisions. But if you’re buying a home to live in and prefer to go with your gut, you might not need one.
How Do You Spot a Good Buyer’s Agent?
A real Buyer’s Agent doesn’t have property to sell—if they do, they’re working for a developer or a sales agent, which is a major red flag. A good agent is also an investor themselves, someone who understands the market firsthand. And if they’re pushing off-the-plan apartments? Run. Fast.
What’s the story behind the anvil in your logo?
The anvil represents strength, resilience, and precision—just like a well-forged investment strategy. Just as a blacksmith carefully shapes metal with skill and intent, I take a meticulous, data-driven approach to property investment, ensuring every decision is made with long-term success in mind.