Privacy Policy
Privacy matters. Here’s how we protect yours.
Your privacy is important, and we take it seriously. This policy outlines how we collect, use, and protect your personal information when you visit our website or work with us. No confusing legal jargon—just a clear explanation of what we do (and don’t do) with your data. We’re committed to keeping your information secure, only using it for its intended purpose, and never sharing it without your consent. If you have any questions, just ask—we believe in transparency every step of the way.
1. Introduction
Flatpack Kitchen Fitters Pty Ltd trading as Equity Forge Property Advisory (“we,” “our,” or “us”) is committed to protecting your personal information. We recognise the importance of privacy and are dedicated to handling your personal information responsibly and in compliance with the Privacy Act 1988 (Cth) (the “Privacy Act”) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information. It applies to all interactions with our business, including services provided to our clients, visitors to our website, and other individuals with whom we engage.
By providing us with your personal information, you consent to the terms of this Privacy Policy. If you do not agree with this policy, please refrain from using our services.
A copy of the Australian Privacy Principles may be obtained from the website of the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
2. What is Personal Information and Why Do We Collect It?
2.1 What is Personal Information?
Personal information is any information or opinion about an identified individual or an individual who is reasonably identifiable. This includes, but is not limited to:
- Full name
- Date of birth
- Contact details (e.g., residential or business address, email address, phone number)
- Employment details (if relevant to our services)
- Financial information (such as bank details or payment information)
- Identification details (e.g., driver’s license, passport, or other government-issued ID where required)
- Property preferences and purchase history
- Website and social media interactions
- IP addresses, browser type, and device information (collected through website tracking technologies)
2.2 Why Do We Collect Personal Information?
We collect personal information for the primary purpose of providing our property advisory services, including:
- Assisting clients with property searches and purchases
- Communicating with clients about our services
- Processing transactions and payments
- Providing personalised recommendations
- Maintaining records for business and legal compliance
- Conducting research and business analysis
- Improving our services and website experience
- Sending marketing and promotional materials (you may opt out at any time)
Where reasonable and practicable, we collect personal information directly from you. If we receive your information from a third party, we will take reasonable steps to inform you of the collection.
3. Sensitive Information
Sensitive information is a special category of personal information that includes:
- Racial or ethnic origin
- Political opinions or affiliations
- Religious or philosophical beliefs
- Trade union or professional association membership
- Criminal record
- Health or medical information
We only collect sensitive information when:
- You have provided explicit consent
- It is legally required
- It is necessary for legal claims, litigation, or regulatory compliance
Sensitive information is handled with extra security and is not shared without explicit authorisation unless required by law.
4. Collection Methods
We collect personal information through various channels, including:
4.1 Direct Collection
- When you contact us via phone, email, or in person
- When you subscribe to our mailing lists or newsletters
- When you fill out forms on our website or social media
- When you engage our property advisory services
4.2 Automated Collection
- Through cookies, tracking technologies, and analytics tools when you visit our website
- By collecting IP addresses and browser data to improve user experience
4.3 Third-Party Collection
- From real estate platforms, referral partners, and industry databases
- From social media interactions where you engage with our content
- From government agencies or financial institutions for compliance purposes
We will notify you if your personal information is collected from third parties and explain the purpose of collection.
5. Use and Disclosure of Personal Information
We use and disclose personal information for the following purposes:
5.1 Primary Uses
- Providing property advisory services
- Assessing client needs and investment goals
- Facilitating property transactions
- Managing business records and accounts
5.2 Secondary Uses
We may use personal information for related purposes, including:
- Market research and service improvements
- Business analytics and reporting
- Staff training and compliance checks
5.3 Disclosure to Third Parties
We may disclose personal information to:
- Service providers (e.g., IT providers, accountants, legal consultants)
- Real estate agencies, property developers, and financial institutions
- Regulatory bodies and law enforcement (where legally required)
- Third parties with your explicit consent
We do not sell or rent personal information to marketing agencies.
6. Data Security and Storage
We implement stringent security measures to protect personal information, including:
- Password-protected systems
- Access restrictions based on employee roles
- Secure disposal of obsolete personal data
We retain personal information only for as long as necessary to fulfil legal and business requirements. When it is no longer required, we securely delete, de-identify, or archive the data.
7. Accessing and Updating Your Personal Information
You have the right to:
- Access your personal information
- Request corrections to inaccurate or outdated details
- Withdraw consent for marketing communications
To request access or updates, contact us at:
Email: michael@equityforge.com.au
Phone: 0415 918 804
We will process requests within a reasonable timeframe. In some cases, identity verification may be required for security purposes.
8. Cookies and Website Tracking
Our website may use:
- Session cookies (temporary data storage)
- Analytics cookies (Google Analytics, Facebook Pixel)
- Third-party cookies for advertising personalisation
You can disable cookies through your browser settings, but this may affect website functionality.
9. Complaints and Dispute Resolution
If you have a privacy concern or complaint, please contact us in writing to michael@equityforge.com.au
We will:
- Acknowledge receipt of your complaint within 5 business days
- Investigate and respond within 30 days
- Escalate to OAIC if the matter remains unresolved
You may also lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or call 1300 363 992.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website. Significant changes will be communicated via email or website notifications.